About us
Our Story
At Shrug Story, we believe fashion is more than just clothing—it's a statement of confidence, individuality, and self-expression. Born in the heart of India's vibrant metro cities, our journey began with a simple yet powerful idea: to create elegant shrugs that empower modern Indian women to feel bold, beautiful, and unstoppable in their daily lives.
Our founder, Chumki, a fashion enthusiast and entrepreneur, noticed a gap in the market for versatile, stylish layers that blend effortlessly with the lifestyle of working women. Inspired by the grace of Indian craftsmanship and the boldness of contemporary design, she set out to create a brand where every shrug tells a story of empowerment.
Shrug Story was built for the dynamic woman—balancing career, ambition, and style without compromise. Our designs are crafted with precision, using high-quality fabrics that offer comfort and sophistication, perfect for the office, social gatherings, or a casual day out.
We celebrate the spirit of the modern Indian woman—independent, fashion-forward, and unapologetically herself. Each piece from our collection is a tribute to her strength, designed not just to adorn but to inspire.
At Shrug Story, fashion is our art, and every shrug is a canvas where elegance meets empowerment.
Join us as we redefine everyday fashion—one shrug at a time.
Our Mission
Our mission is to create premium-quality, stylish shrugs that inspire confidence and self-expression for the modern Indian woman. We are committed to blending elegance with everyday wear, ensuring our designs empower the modern women of our country to feel bold, beautiful, and unstoppable.
Our Vision
To empower the modern Indian woman with effortlessly elegant shrugs that blend style, comfort, and confidence, redefining everyday fashion for the super women of our country.
Our Values
1. Empowerment
- Inspiring confidence and self-expression for the modern Indian woman.
- Encouraging women to feel bold, beautiful, and unstoppable.
2. Elegance & Style with Modesty
- Creating chic, timeless designs that blend modern fashion with sophistication.
- Prioritizing aesthetics that make women feel graceful and fashionable.
3. Quality Craftsmanship
- Using premium materials and ensuring exceptional quality in every shrug.
- Focusing on durability and comfort for daily wear.
4. Comfort & Versatility
- Designing shrugs that offer both style and ease for working women.
- Crafting versatile pieces suitable for office wear, casual outings, and special events.
5. Modern Femininity
- Celebrating the strength, ambition, and elegance of the modern Indian woman.
- Balancing boldness with softness in design and messaging.
6. Inclusivity
- Catering to diverse working women across cities.
- Ensuring designs are flattering and empowering for all body types.
